Syllabus / Course Outline, Art 2003: Graphic Design I

Instructor: Doug Waterfield, Asst. Professor of Art

Office Hours: 9:30am— 12:00pm M W F, 2:00pm — 3:30pm T Th, Brinson Room 105 (Gallery)

Phone: 235-5081

Email: wdwaterfield@saumag.edu

http://www.saumag.edu/art/onlinecourseresources/graphicdesign1/graphic_design_1.html

 

?Prerequisites for this course are: ART 1013, ART 1113, and ART 1043. Course is geared toward the graphic design student. Introduction to aspects of graphic communication using studio projects. Consideration of various methods of conventional and experimental graphics, the principles of paste up, mechanical reproduction, use of tools and equipment, reproduction processes, ethics and client interaction. Class will include some lecture but will focus primarily on the execution and completion of various skill-building projects. Listed below is a general outline of the scheduled topics for the class as time permits.

Industry Terminology

Paste-up/ Color separation

Copywriting

Printing processes and plate creation

Logo creation, Corporate Identity

Ad Layout - Newspaper

Ad Layout — Magazine

Basic Illustration

Creation of a brochure - line art

Creation of a brochure - including photos

Creation of business cards, letterheads

Package Design

Introduction to outdoor signage

Permanent vs. Temporary

Billboard design

Web page basics

Portfolio Basics

Interaction with Clients

Design Ethics/ Copyright Law / Copyright infringement

 

Grading Policy - The majority of your grade will be derived from a number of projects assigned during the semester. In addition to projects, there will be two tests over terminology. Each test is worth 25 points, mid-term and final projects are worth 100 points each. There will be no "extra credit" work given. Projects turned in late drop 2 letter grades each day late and receive a zero after being 2 days late. Missed critiques deduct 50% from the grade of your project — so don’t miss them! Class participation is mandatory, especially during a critique and will be considered in tabulating your final grade. Students will be graded according to the amount of work and effort put forth; accuracy and neatness of assigned projects; and the level of creative achievement along with other specified criteria.

Class Website - Please check the website listed above for regular updates and information pertaining to this class. The site will also be the source of information for the tests you will take in this class as well as the particulars of all your assignments. The tests will contain information from these notes, but is not limited to them. You can type the address listed at the top of the page to access the site, or you may enter through links on the Art Department Home Page, either through faculty or internet resources.

Attendance - The student is responsible for all information given in class. Information is difficult

to obtain if the student is not present.

University policy will be followed regarding absences. The making up of missed tests due to an absence is at my discretion. It is generally regarded as a common courtesy to arrive and leave class on time. Two class tardies = one absence. Leaving early or before dismissed two times = one absence. 2 absences = drop in letter grade for course. 5 absences = failure for course

Disability Support Services

It is the policy of SAU to accommodate students with disabilities, pursuant to federal and state

law as well as the University’s commitment to equal educational opportunities. Any student

with a disability who needs accommodation should inform the instructor at the beginning of the

course. Such students are also required to contact the Office of Disability Support Services in

Nelson Hall, Room. 203 before any accommodations can be rendered.

Supplies - You will need a tablet of Bristol® Board (at least 25 sheets — I would recommend more.) We will try to get your feet wet using the computer to do the majority of your designs. The ability to use a Macintosh competently is imperative in the industry; so the more experience you have the better. Our computer lab on the second floor will be available to you most of the time for your use. I would highly recommend your spending as much time as possible learning the programs — especially Photoshop, Illustrator, Quark and PageMaker. Some projects will allow the student his or her choice of media, including computerized designs.

The majority of your projects will need to be mounted to foamboard as well. This can be found at the bookstore, Wal-Mart and the two local frame shops. It can also be found at any Michael’s, Hobby Lobby or reputable art supply store. You will also need a #11 Exacto knife, replacement blades, a bottle of rubber cement, a can of 3-M Spray adhesive or spray mount.